Nissan NEXT
Brand Experience

Creative Director

The Nissan NEXT Experience introduced the evolution of the brand to dealers, media, employees and consumers, while also launching several key vehicles, including the redesigned Frontier and Pathfinder. Scheduled at the height of the COVID-19 pandemic, what was originally planned as a hybrid event in Los Angeles for media, dealers, and consumers, was instead redesigned as a live-streamed production in Nashville, TN.

The Music City Convention Center was transformed into a content factory, capturing footage to be used by Nissan for a variety of purposes including social media, employee messaging, and vehicle reveal moments.

I led the direction of all content including the LED stage, brand anthem and reveal videos, digital broadcast, and event website, and collaborated in partnership with GPJ Experience Marketing in the production design of the full physical space.