IBM
Emerge Smarter

Creative Director

I directed this digital activation for IBM, in partnership with Spinifex Group and George P. Johnson. Using a visual style reminiscent of casual video games, it depicts a hypothetical business (visualized as a glowing orb) traversing a landscape of challenges and disruptions.

In this experience the user acts as the leader of this hypothetical company, and makes series of decisions to tackle these disruptions and achieve the company’s goals.